Le'Bab
Full brand identity and social media strategy for the loudest, most unapologetic kebab shop in Tirana.
Three colours. One direction. We ran with it.
Introduction
Loud on purpose.
The founders walked in with three colours and a feeling. Bold, energetic, youthful, a kebab shop that was supposed to feel like a place, not just a food brand. We took that seriously. Le'Bab needed to be the kind of spot where you eat messy, the music is good, and nobody's trying too hard. The brand had to communicate all of that before anyone opened the door. No apologies for the energy, that was the whole point.
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Results
Tirana needed this.
Le'Bab is part of the city's visual culture. Young people recommend it without explaining what it is. That's the brand doing its job.
