Record Store Day Tirana
Brand curation, event assets, and social media for Tirana's annual record day, four years running.
Four years. One event. Zero rebrands.
Introduction
We didn't touch the original logo.
RSD Tirana had a logo when we arrived. Imperfect, not always readable, but loaded with meaning for the community that had grown around it. Redesigning it would have been the wrong move. So we didn't. Instead we built the visual system around it, one that could carry the event through posters, social assets, printed collateral, and everything in between, year after year, without falling apart. Four consecutive editions. The same feel every time.
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Results
Four years. Still going strong.
RSD Tirana is not an event anymore, it's a date in the city's calendar. Something people wait for. The visual system made that consistency possible and it'll carry the next four years without breaking a sweat.
